Alkane, Inc.'s Monster Diesel™ to Sponsor #01 Stock Car in NASCAR® Nationwide® Series
Brand Awareness Campaign Builds Brand Nationally
Lutherville, MD – (February 19, 2010) – Alkane, Inc. (ALKN.PK) announced today its flagship product, Monster Diesel™, has entered into an agreement with JD Motorsports, LLC for the primary name rights of the NASCAR® Nationwide® Series #01 Chevrolet race car driven by Michael Wallace for the next two NASCAR® Nationwide® Series races.
The agreement with Monster Diesel™ covers the February 20 Stater Brothers 300 at the Auto Club Speedway in Fontana, CA and the February 27 Sam’s Town 300 at the Las Vegas Motor Speedway in Las Vegas, NV. There will be an option to secure name rights for ten subsequent Nationwide® Series races.
This year’s Nationwide® Series began with a bang last weekend with unprecedented television viewership. Driver Michael Wallace’s record boasts over 600 NASCAR® starts and over 300 wins in the Nationwide® Series, Camping World Truck Series, ARCA® Racing Series, and other stock car events. Monster Diesel™ hopes to capitalize on the heightened popularity of the series and Wallace’s longstanding history with the sport by gaining awareness among millions of potential users of the product. Both races will be televised live on ESPN.
“NASCAR’s fan base is one of our target markets,” said Christina Angel, Director of Marketing for Monster Diesel™. “NASCAR enthusiasts make up one of the most knowledgeable sectors of society in regards to engine performance and mechanics. They have the base knowledge to appreciate Monster Diesel’s differentiators.” Known for being among the most loyal to their sport, the company hopes to make an impression on and build relationships with NASCAR® fans. “NASCAR fans tend to support their favorite drivers, teams and sponsors understanding it is essential to the sport,” Angel added.
The partnership comes on the heels of a major endorsement of Monster Diesel™ by Paul Teutul Sr. of Orange County Choppers™. “We are thrilled with the level of interest around the product. Our involvement with NASCAR will only continue the momentum we have seen mounting over the past year,” said Mathew Zuckerman, Ph.D., CEO & President of Monster Diesel™.
About Monster Diesel™
Monster DieselTM is a patent pending high energy alternative fuel additive which boosts diesel fuel’s quality to premium levels. The additive offers a comprehensive, cost effective solution to address each of the challenges common to diesel powered engines, all in one product.
About Alkane, Inc.
Alkane, Inc. is dedicated to the development and sales of alternative fuels and additives which reduce the cost of operating and maintaining vehicles. Additional benefits of Alkane, Inc.’s product offerings include positive environmental impact through the reduction of harmful emissions and a lessened U.S. dependence on foreign oil due to a decrease in crude oil dependent diesel fuel consumption.
Visit www.MonsterDiesel.com for more product information, news and analysis, and information on how to order Monster DieselTM branded products.
Monster Diesel™ and its logo are trademarks of Alkane, Inc.
Forward Looking Statements:
Certain statements in this release and other written or oral statements made by or on behalf of the Company are "forward looking statements" within the meaning of the federal securities laws. Statements regarding future events and developments and our future performance, as well as management's expectations, beliefs, plans, estimates or projections relating to the future are forward-looking statements within the meaning of these laws. The forward looking statements are subject to a number of risks and uncertainties including market acceptance of the Company's services and projects and the Company's continued access to capital and other risks and uncertainties outlined in its filings with the Securities and Exchange Commission, which are incorporated herein by reference. The actual results the Company achieves may differ materially from any forward-looking statements due to such risks and uncertainties. These statements are based on our current expectations and speak only as of the date of such statements.